The Doggfather’s new role “will allow him to strategically work across the label’s executive team and artist roster,” Variety reports. In June, Snoop Dogg’s list of jobs grew again as he will now work with Def Jam Recordings as the executive creative and strategic consultant. I’m over there for one reason: to get the music back poppin’ and to make the people feel the way they’re supposed to.” “So Def Jam was the perfect place for me, considering how much I love it and how much it means to hip-hop and how it really needed somebody like me to change the energy of the building. “I was a fan of Def Jam Records as a kid, and knowing the talent that they have over there and the opportunity that was waiting on me, I wanted to go over there and give a lot of opportunity to the artists over there to get some information, some wisdom and some guidance from me and then also develop some new acts and give some opportunity,” Snoop said.
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